Brookhaven, MS → New York, NY

Two ways
with words

Senior Content Designer by day, Southern Gothic writer by every other hour—over eight years turning content design chaos into systems that scale and a lifetime shaped by an accent that sounded weirdly thin in Mississippi but as thick as a Gump in New York City.

Portrait of Ashlee Phillips, pop-art style, yellow background
AI portrait · Haring inspired

About

The long version

During my time in tech, I've been branded resilient.

It's an adjective we seem to give to quiet women, those comfortable wading through the waiting. What is resilience, I suppose, but patience that hurts? These days I split my resilience between the unforgiving cursor of my fiction and content design work—writer's block doesn't care what writing I'm writing.

Off the clock, it's my husband, our elderly, fluffy cat, and me—aggressively lint-rolling the cat hair off the velvet couch.

OriginBrookhaven, MS
Words I always misspellCemetery and military
BasedNew York, NY
Childhood Halloween costumeSillywhim from Wee Sing in Sillyville
GenreSouthern Gothic & Weird Girl Lit
Inside joke"No, I understand animal sizes."
FormFiction & Flash Memoir
HeirloomOrange Bill Blass coat
Day jobSenior Content Designer
Current hauntingA short story I keep insisting I'm writing

Content design

Systems, not just screens

CD philosophy, process & hot takes

Philosophy

Good content design outlasts the project.
Great content design outlasts the content designer.

Process
Find the chaos Name the problem Build the system Make it scale Move on
Hot Takes

Content designers need to stop asking for a seat at the table. If you have to ask, you're already framing yourself as optional.

Documentation no one reads isn't documentation. It's organizational theater.

Settings aren't a junk drawer. They're one of the clearest expressions of product trust.

Present · Peloton

Connected Fitness Hardware

Primary content designer for Peloton's current ecosystem.

Senior Content Designer
Accessibility

Building a practice from the ground up

Became the Content Design Accessibility Lead nobody assigned — closed 29 bugs and 189 tasks against WCAG/EAA compliance, then wrote the checklist so the practice would outlast the project.

The bugs closed. What actually changed was accessibility becoming somebody's job before anyone assigned it.

80% CD confidence
90% org-wide adoption
Settings IA

The 80-screen junk drawer

Rebuilt the information architecture for AI glasses settings and wrote the governance so new settings wouldn't recreate the mess.

The number moved. What actually changed was who got to decide a setting was a setting.

73% to 82% task success 6.2s to 5.7s time on task
Governance model adopted across product lines
Onboarding

Cutting 60 screens down to size

Reframed the wrist wearable's setup as a single "Choose Your Own Adventure" screen, governed as a reusable pattern rather than a one-off fix.

Three other device teams didn't adopt the screen. They adopted the decision it made for them.

3.6 to 3.9 UX KPI
4 device teams adopted the pattern

On the shelf

Writing & reading
Writing
Flash Memoir

Little Thinks

Short-form flash memoir: small, sharp fragments of memory, observation, and whatever refuses to leave me alone.

Read on Substack →
Little Thinks · Featured

Sidewalk this way

Opinions are like…

ASHLEEPHILLIPS.SUBSTACK.COM
California Magazine

Coyote + Oak

Chris Lambert Has a Lot to Think About

Chris Lambert · Musician, on his craft and upcoming album

"'Where's the guy who will lick my envelopes?' Chris implores, to no one in particular."

Finding Common Grounds

Sara Peterson · Scout Coffee

"Sara Peterson, much like her business, Scout Coffee, commands attention. Even sitting in the farthest corner of the shop, Sara was the heart of the room."

Never for Money, Always for Love

Tyler La Flamme · Independent designer & printmaker

"Tyler La Flamme will hate reading this."

Reading
  • The Dungeon Anarchist's CookbookUnhinged FunMatt Dinniman
  • ExhalationBrain FoodTed Chiang
  • Hurricane SeasonWeird Girl LitFernanda Melchor
  • KinSouthern VibesTayari Jones
  • You Exist Too MuchWeird Girl LitZaina Arafat
More on Goodreads →